Fighting over “Mormon”: Media Coverage of the FLDS and LDS
March 19, 2018Establishing legitimacy is a fundamental process that is basic to social organization. All organizations intending to grow or continue to exist require widespread acceptance and some degree of congruence with the surrounding culture. In the months following the raid on the Fundamentalist Church of Jesus Christ of Latter Day Saints’ (FLDS) ranch in Texas, the Church of Jesus Christ of Latter-day Saints (LDS) began an initiative to distinguish itself from the many polygamous groups that have branched out of the Mormon trunk over the years.